Profile
Manteaw Joy Tenkoran is a lecturer in the Marketing Department of the Koforidua Technical University. Joy has taught the following subjects:
- Fundamentals of Marketing
- Marketing Environment
- Marketing/Customer Interface
- Behavioural Aspects of Marketing
- Micro, Small and Medium Scale Enterprises Marketing
Research Interests
- Arts marketing
- Branding and sustainability
- Business and international development
- Capital allocation practices
- Conflict and workplace resistance
- Conflict management, Consulting
- Consumer buying behaviour
- Consumer’s perceptions of Robots and Artificial Intelligence
- Decision Sciences, Decision support systems for complex logistics and supply chain management problems
- Deviance and ethical behaviour
- Digital and social media marketing
- International marketing
- Internationalisation strategies
- Management & Leadership, Management and social change
- Non-governmental organisations and sustainability
Academic Background
- MBA in Marketing (2012) – Open University of Malaysia, Malaysia
- PGD in Management (2009) – Paris Graduate School of Management, France
- HND in Marketing (2004) – Koforidua Polytechnic, Ghana.
Publications
Articles
- Toward a Model of Entrepreneurship Marketing Education in Developing Countries (Published by Review of Social Studies, Law and Psychology, Volume III, Number 4 2014, pp 77)
- Principal Component Analysis of Customer Satisfaction and Repeat Purchase Behaviour in the Mobile Telephony Market in Ghana. (Published by the British Journal of Marketing Studies: Volume 4, No.3, pp 55-70, May 2016 at the European Center for Research Training and Development UK)
- A Comparative Study between the Traditional Banking and Mobile Phone Banking (Published by Asian Online Journal;Growth; ISSN(E) : 2412-2068 ISSN(P) : 2518-0185 3, No. 1, 1-6, 2016)
- Diffusion and Adoption of Corruption in Developing Economies: Evidence from Ghana. Published by the International Journal of Emerging Research in Management and Technology. ISSN:2278-9359(volume-6, issue 6) June 2017
Textbook(s)
- A text Book on Business Strategy (2018). Published by the University of Ghana Printing Press. ISBN: 978-9988-2-8048-2