Home /



Manteaw Joy Tenkoran is a lecturer in the Marketing Department of the Koforidua Technical University. Joy has taught the following subjects:

  • Fundamentals of Marketing
  • Marketing Environment
  • Marketing/Customer Interface
  • Behavioural Aspects of Marketing
  • Micro, Small and Medium Scale Enterprises Marketing

 Research Interests

  • Arts marketing
  • Branding and sustainability
  • Business and international development
  • Capital allocation practices
  • Conflict and workplace resistance
  • Conflict management, Consulting
  • Consumer buying behaviour
  • Consumer’s perceptions of Robots and Artificial Intelligence
  • Decision Sciences, Decision support systems for complex logistics and supply chain management problems
  • Deviance and ethical behaviour
  • Digital and social media marketing
  • International marketing
  • Internationalisation strategies
  • Management & Leadership, Management and social change
  • Non-governmental organisations and sustainability

Academic Background

  • MBA in Marketing (2012) – Open University of Malaysia, Malaysia
  • PGD in Management (2009) – Paris Graduate School of Management, France
  • HND in Marketing (2004) – Koforidua Polytechnic, Ghana.



  • Toward a Model of Entrepreneurship Marketing Education in Developing Countries (Published by Review of Social Studies, Law and Psychology, Volume III, Number 4 2014, pp 77)
  • Principal Component Analysis of Customer Satisfaction and Repeat Purchase Behaviour in the Mobile Telephony Market in Ghana. (Published by the British Journal of Marketing Studies: Volume 4, No.3, pp 55-70, May 2016 at the European Center for Research Training and Development UK)
  • A Comparative Study between the Traditional Banking and Mobile Phone Banking (Published by Asian Online Journal;Growth; ISSN(E) : 2412-2068 ISSN(P) : 2518-0185 3, No. 1, 1-6, 2016)
  • Diffusion and Adoption of Corruption in Developing Economies: Evidence from Ghana. Published by the International Journal of Emerging Research in Management and Technology. ISSN:2278-9359(volume-6, issue 6) June 2017


  • A text Book on Business Strategy (2018). Published by the University of Ghana Printing Press. ISBN: 978-9988-2-8048-2

Contact Information

  • Position Title: Lecturer
  • Personal Title: Mr
  • Location: Koforidua
  • E-mail address: joy.manteaw@ktu.edu.gh