Manteaw Joy Tenkoran
Mr. Manteaw Joy Tenkoran
Assistant Lecturer
Contact
- Marketing
- Faculty of Business and Management Studies
- joy.manteaw@ktu.edu.gh
Academic Profile
Manteaw Joy Tenkoran is a lecturer in the Marketing Department of the Koforidua Technical University. Joy has taught the following subjects:
- Fundamentals of Marketing
- Marketing Environment
- Marketing/Customer Interface
- Behavioural Aspects of Marketing
- Micro, Small and Medium Scale Enterprises Marketing
Publications
Articles
- Toward a Model of Entrepreneurship Marketing Education in Developing Countries (Published by Review of Social Studies, Law and Psychology, Volume III, Number 4 2014, pp 77)
- Principal Component Analysis of Customer Satisfaction and Repeat Purchase Behaviour in the Mobile Telephony Market in Ghana. (Published by the British Journal of Marketing Studies: Volume 4, No.3, pp 55-70, May 2016 at the European Center for Research Training and Development UK)
- A Comparative Study between the Traditional Banking and Mobile Phone Banking (Published by Asian Online Journal;Growth; ISSN(E) : 2412-2068 ISSN(P) : 2518-0185 3, No. 1, 1-6, 2016)
- Diffusion and Adoption of Corruption in Developing Economies: Evidence from Ghana. Published by the International Journal of Emerging Research in Management and Technology. ISSN:2278-9359(volume-6, issue 6) June 2017
Textbook(s)
- A text Book on Business Strategy (2018). Published by the University of Ghana Printing Press. ISBN: 978-9988-2-8048-2
Qualifications
- MBA in Marketing (2012) - Open University of Malaysia, Malaysia
- PGD in Management (2009) - Paris Graduate School of Management, France
- HND in Marketing (2004) - Koforidua Polytechnic, Ghana.
Research Interests
Arts marketing
Branding and sustainability
Business and international development
Capital allocation practices
Conflict and workplace resistance
Conflict management
Consulting
Consumer buying behaviour
Consumer's perceptions of Robots and Artificial Intelligence
Decision Sciences
Decision support systems for complex logistics and supply chain management problems
Deviance and ethical behaviour
Digital and social media marketing
International marketing
Internationalisation strategies
Management & Leadership
Management and social change
Non-governmental organisations and sustainability